HubSpot is a powerful tool for managing your sales and marketing efforts. However, as you start to grow your business and engage with more customers, you may run into the issue of exceeding your marketing contact limits. In this blog post, we'll explore what HubSpot marketing contacts limits are, how to keep them low, and why it's important to do so.
HubSpot offers a variety of plans to suit businesses of all sizes. Each plan has a limit on the number of marketing contacts you can have. A marketing contact is defined as a unique email address that has been added to your HubSpot account with marketing permissions. Essentially, these are the contacts that you're using for email marketing, lead nurturing, and other marketing activities.
The marketing contact limit varies depending on the plan you're on. For example, the Starter plan allows up to 1,000 marketing contacts, while the Professional plan allows up to 2,000. The Enterprise plan offers unlimited marketing contacts. If you exceed your marketing contact limit, you'll need to upgrade your plan or remove contacts from your account. This is where keeping your marketing contact limit low becomes important.
Cost: The higher your marketing contact limit, the more expensive your HubSpot plan will be. By keeping your marketing contacts low, you can save money on your subscription.
Engagement: A large email list isn't necessarily a good thing if the contacts on that list aren't engaged with your brand. By keeping your marketing contacts low and focusing on high-quality leads, you can improve your email engagement rates and ultimately drive more revenue.
Deliverability: Email deliverability is an important factor in email marketing success. If you have a large list of inactive or unengaged contacts, your email deliverability can suffer. By keeping your list clean and engaged, you can improve your email deliverability and increase the chances of your emails being opened and clicked.
Set Non-Marketing Contacts: In your HubSpot account, you can set certain contacts as non-marketing. This means that they won't count towards your marketing contact limit. To do this, simply navigate to the contact record and click "Edit" > "More" > "Set as non-marketing contact."
Use the Automated Route: HubSpot offers a variety of automated tools to help keep your marketing contacts low. For example, you can set up workflows to automatically remove inactive or unengaged contacts from your account. You can also set up email preferences so that contacts can opt-out of certain types of emails, which will help keep your list clean and engaged.
Regularly Clean Your List: It's important to regularly clean your email list to remove invalid or bounced email addresses, as well as contacts who are no longer engaged with your brand. HubSpot offers a variety of tools to help you do this, including email verification, list segmentation, and contact suppression.
In conclusion, keeping your HubSpot marketing contacts low is an important part of email marketing success. By using the tools and strategies outlined above, you can keep your list clean and engaged, save money on your subscription, and ultimately drive more revenue for your business.